10 years + running Pipeline creation activities across the marketing mix|Fluency in English

Multinational consumer credit reporting company.

Lead-Generation

Working closely with the Sales Director and sales teams to implement an effective end-to-end marketing plan

Owns the regional marketing plan and executes effective campaigns across all relevant customer segments driving both central and local initiatives.

Public Relations

Define and agree PR strategy and budget in line with the EMEA PR Manager

Works with the local PR agencies responsible for driving company voice in the market and ensuring the necessary spokes people are briefed for relevant media opportunities

Product Marketing

Development and localization of client-facing content to support sales

Delivery of integrated Go to market for the launch of new products

Digital Strategy

Proficient in the understanding of social channels and CRM tools such as Salesforce, Eloqua, LinkedIn to support a digital first strategy

Websites - increased traffic, usability, lead capture and engagement.

Social media / social marketing programmes

Creation & delivery of Digital Comms (Newsletters, alerts, blogs etc)

Events

Ownership of event calendar in Region

End to End delivery of the events, including coordinating sales & marketing to ensure full alignment on objectives, strategy, delivery plan

Career development in international environment.