Multinational company|Sport sector

Sport Leader Company.

Digital Marketing and CRM reporting and ownership of driving homogenization of data layer, tagging, and Multi-Channel attribution model optimization.

Manage and evolve existing (e.g. daily, weekly, monthly, quarterly, etc.) reporting structure.

Drive country specific analysis on our different locals in order to maximize opportunities and bring adapted business answers to each territory.

Design effective and impactful reports and visualizations for business and technical audiences

Collaborate with business, technology, and analytics partners to determine needs and assist with defining data collection requirements.

Work with implementation specialists to validate website tracking.

Leverage analytics to continuously recommend optimization tactics that will improve site and mobile app performance and engagement.

Define and execute quality assurance procedures to ensure accuracy of analytical output.

Create presentations to highlight analysis and tell the story.

Proactively monitor eCommerce platform for changes in customer behavior and communicate these insights, with commercial thinking, clearly to the Direct and broader team to drive change.

Collaborate with the eCommerce team to develop multi-variant A/B tests, and support post-test analysis.

Maintain working knowledge of industry best practices and changes in analytics platforms and identify how they impact existing programs.

Possibility to grow