Minimum 5 years of experience in brand- or product marketing within FMCG or OTC|Demonstrated success in managing brands in the digital channel and marketplace
Is an established, successful small to medium-sized digital enterprise in the sustainable growing food supplements- and natural cosmetics market

Reports directly to the General Management

Responsible for defining, developing and implementing the Marketing strategy for the brands distributed the digital channel in cooperation with General Management

Proactive management and development of brand plans including brand equity, USP, target group analysis and extension, and targeted campaigns to increase brand awareness

Secure competitive edge of the existing brand

Improve brand positioning and differentiation

Detection of new market potentials for existing and new brands

Development, evaluation and launch of significant product innovations

Continuous analysis of category and market development as well as competitor strategies and actions

Develop actionable consumer insights based on the available consumer data

Understands the digital landscape of marketplaces and pure players and plans the actions to become leaders, especially Amazon

Has high level of expertise in developing strategies and executing SEO, SEM, social media, content marketing and digital advertising

Is expert user of the tools and apps that facilitate the success in the digital channels

Make best use of intercompany synergies in a fast-changing environment

Leads cross-functional cooperation with other functions with national and international stakeholders

Tight cooperation with international Heads of Marketing

Shows leadership, development and empowerment of potential team

Budget management: planning and realization of revenues, profit, market share etc.

Perspective to assume additional responsibilities

Career development in international environment.