5 years of experience in consultancy and in FMCG companies|Fluency in English is a must

Leading FMCG multinational firm.

Responsibilities to Management / Excom:

Consumers Trends: analyze major trends. Prepare an analysis to be shared with Management and Board, but also with Category Managers, to influence our clients on next-to-have Products Portfolios.

Retail Landscape: follow trends and alert management on Regional and Global evolutions, including the development of e-commerce vs shops.

Monitor competition landscape (Market Share Project/Competition Newsletter etc...) and tease out key trends in product features, pricing (critical at the moment), and go-to-market approaches to grow existing and develop new marketing channels. Reports to Management, Category and Commercial Teams.

Press / consumers influences news tracking.

Active role in the Budget management process, providing relevant insights on: market trends, PL penetration evolution etc...

Responsibilities to Category Managers:

Translate data into actionable insights and communicate findings to Category Team and Commercial Teams: Build and maintain internal performance reporting, dashboards, and forecasts to inform marketing approach and business.

Support Category Management to clients: Support product and customer success with strategic insights via company and market data and research. Info’s to be sent to Category Team, enabling them to finalize Business Cases.

Conduct ah-hoc consumer research Consumer Panel s to gather a better understanding of consumers opinion of our offering depending of the category needs and budget availability.

Responsibilities on a selection of Key Markets:

Analyze marketing metrics to identify cause and effect relationships.

Design and execute ad-hoc Researches (quantitative and qualitative) about subjects of interest to the Management

Market Insights:

Time should be allocated each day or week to review trends, new market content distributed by Trade Magazines, Online

Journals or by current subscriptions ex. Mintel.

Assessing what the current company position and competition on a weekly basis is key for all categories and markets.

Preparing for upcoming meetings using market / product data.

Customer / Retailer Insights:

Understanding our customers strategies and updating the sales teams prior to meetings (weekly browse on customer websites / retailer trade websites).

Keeping an update of the Retailer landscape (top 10 retailers) in each region is important using Globaldata and other data platforms (IGD) helps greatly with this.

Data Management:

Managing data is key to providing the most up to date insights. A clean excel sheet with all market and retailer data is essential.

Educating the HQ and regional teams on the types of data we purchase and is available to us is a key part to this role sets expectations.

Strategic Research projects:

To gather a strong knowledge of the types of data/information sources available from various agencies. It´s key to a quick tender process for specific projects.

Knowledge of how to construct a tender with specific projects tasks, times, budget sign offs, etc. is key to this role

Lead the negotiation process with the agencies, getting most out of them during a project. Always ask ’Why’ questions.

Presentation of Insights:

Effective communication of the insights to key audiences participating when needed to customer meetings.

It is important that key teams (sales, markets, etc) understand the insights prepared by the market researcher.

Correct identification of all the sources used to prevent any confusions during presentations.

Great place to work