Experience in Luxury Brands (Hotel an non hotel industry)|Previous experience as a Director of Marketing

One of the best 5 Luxury Resorts in Spain, located in Marbella, part of an Hotel Group specialized in luxury properties.

Implement the Owner’s vision and follow the guidance that has been established by the corporate office

Work closely with the General Manager, Director of Sales and Director of Revenue Management.

Manage the roles, responsibilities, and development of the marketing team

Coordinate marketing activity with the diferent departments.

Create and establish best-in-class positioning of both properties relative to both luxury brands and the international competitor set

Create brand defining content and execute integrated marketing campaigns

Set SMART KPIs and report back monthly on the outcome of marketing initiatives

Guide external agencies and freelancers under the supervision of the Corporate Office,

Review and where necessary fresh the current brand positioning, brand architecture and guidelines

Source meaningful brand partnerships by industry sector and activate local partnerships that engage and excite each properties target audience

Drive the communications strategy to target new business in key source markets and emerging markets

Ensure that in-house guests are fully aware of all the possibilities that the resort has to offer and receive recognition at the moments that matter

Ensure that each property reaches their key target consumers with a return on marketing investment and increase in direct channel contribution

Own the tactical media and influencer relationship marketing activity to ensure positive exposure for both properties, positioning them as the best that a European resort has to offer

Ensure that each busines unit has its own marketing strategy

Leverage distribution partners SMLW and LHW

Attractive salary package